The Hindu has covered Zook across multiple editions today.
While unintended, this may have the side-effect of getting Z-o-o-k pronounced similar to hook - which may not be a bad thing - it might associate the search engine with speed 
(Zuk - like something moving fast?)
Deccan Herald covered Zook through an interview they recently did with Ajay.
Our SMS traffic from around Karnataka, especially Bangalore, is looking very interesting. You can see some of the questions that get to the community here.
We announced this formally in the press.
Pluggd.in, who broke it first!
As a next step in our efforts with O2S, we’re adding m-downloadable-coupons that you can get on your phone for your categories/locality combination (and so cut out the noise!) soon. Keep Zook.in!